“There is no love sincerer than the love of food.”― George Bernard Shaw”
At Alishaan, we savor a legacy that has a grain of tradition, the culture of purity, and the value of exclusivity. Our profound legacy of over 40 years coupled with the best milling and production practices bring to you, not just the finest varieties of Superba, XL Sella, Delight, Aroma A1, Brown Basmati Rice, but the finest dining experience.
Born in the lap of the Himalayas and nurtured with the holy Ganges river, each grain of Alishaan is a culinary delight. Careful seed selection and the best farming practices ensure the longest and the most aromatic grains that are pure, full of flavor, and fluffy. The state-of-the-art multi-level processing ensures a salubrious aroma, a delectable taste, and immaculately clean rice.
WHY CHOOSE
Established in the year 1983, Alishaan Basmati Rice is a well-recognized name as a producer, wholesaler, and trader of Indian Basmati Rice, offering a wide array of traditional basmati rice. Over these years, we have always emphasized stringent quality standards to ensure that the products provided to our clients are still in line with their expectations. The goal of the company is to offer the highest quality product while maintaining a strong customer relationship. Past 37 years, we have been serving across the length and breadth of the food market including ethnic stores, specialty stores, ethnic stores, supermarkets, HORECA & institutions.
Established in the year 1983, Alishaan Basmati Rice is a well-recognized name as a producer, wholesaler, and trader of Indian Basmati Rice, offering a wide array of traditional basmati rice. Over these years, we have always emphasized stringent quality standards to ensure that the products provided to our clients are still in line with their expectations.
The goal of the company is to offer the highest quality product while maintaining a strong customer relationship. Past 37 years, we have been serving across length and breadth of the food market including ethnic stores, speciality stores, ethnic stores, supermarkets, HORECA & institutions.
With a battery of hi-tech and top-of-the-line equipment such as Lab Kett Meters, Lab De-Huskers, Electronic Vernier Calipers, Precision Electronic Weighing Scales, Paddy Separator, Lab-polishers coupled with a strong back-up of the qualified technical team, nothing is left to change for establishing the top quality of paddy before it is put on the processing line.
Our qualified and trained quality team conduct detailed quality tests at raw material to ensure only and only the right quality raw material is issued to each batch while each production batch is monitored through our in-process quality control team that carries out an inspection every 3 hours. The final material is then checked and approved by QA lab befit each dispatch.
At Alishaan we care about you. An in-depth market research to understand customer needs better and to carefully plan the product, our each go to market strategy is unique, customized and long term. Considering the importance of brand value and goodwill, we support our distributors by engaging in promotional activities on the largest level.
Be it TV commercials, radio campaigns or social media campaigns our communication is designed strategically to impact the consumer behaviour on mass scale. We run various promotional offers for festive seasons and major events, in-store promotional events and an all year round brand awareness campaign. By creating a sense of connection and belonging, we are always trying to get a step closer to our consumers and brand lovers.
Each grain of Alishaan basmati rice is certified and approved by world accredited certifying agencies and bodies:
